IMAGINATION. CRAFT. EMOTION.

Faber and Company is a hospitality design agency specialising in restaurant interior design and hospitality branding, with a focus on concept development for ambitious operators across the UK and internationally.

THE LODGES, MOLOKAI →

Collab Culture: How Hospitality Brands Can Embrace the Wider Cultural Sphere

In the past, a restaurant or hotel was defined by what happened inside its four walls.

Today, the most interesting hospitality brands are reaching well beyond them.

Welcome to collab culture — a movement that’s reshaping how F&B and hospitality operators think about brand, relevance, and long-term loyalty.

It’s not just a marketing trend.

It’s a cultural shift.

  • Faber and Company is a hospitality design agency working with restaurants, hotels, bars and lifestyle-led operators to create places with purpose, character and commercial clarity.

    Our work brings together strategy, identity and interior design, helping operators shape distinctive hospitality concepts that feel memorable, considered and built around the guest experience.

  • We design restaurant interiors that balance atmosphere, operational flow and brand identity. From spatial planning and material direction to lighting, furniture and guest experience, our interiors are created to support both emotional impact and day-to-day performance.

    Whether developing a new restaurant, repositioning an existing venue or expanding a hospitality brand, we create spaces that feel distinctive, functional and commercially relevant.

  • Our hospitality branding work helps hospitality businesses define how they look, sound and feel. We develop brand strategy, naming, visual identity, tone of voice, menus, signage and guest touchpoints that connect the concept to every part of the experience.

    For restaurants, hotels and bars, strong branding creates clarity before a guest arrives and consistency once they are inside the space.

  • We help ambitious operators develop hospitality concepts from early idea through to launch. This can include positioning, audience definition, creative direction, interior narrative, brand identity and the wider guest journey.

    Our approach is designed to make sure each concept has a clear point of view, a strong emotional pull and the practical foundations needed to succeed in a competitive hospitality market.

  • Faber and Company works with hospitality operators across the UK and internationally, creating restaurants, bars, hotels and branded spaces with a strong sense of place.

    Our projects are shaped by context, audience and ambition, whether the brief is for a single independent restaurant, a hotel food and beverage concept or a wider hospitality brand.