Design Insider: Caffé Concerto
Award-winning design studio Faber & Company has unveiled the first location of Caffé Concerto’s new design direction, The Grand Caffé at The Village, Westfield, White City.
As a creative partner to the hospitality industry, Faber’s passion for storytelling through design attracts some of the sector’s most discerning names from Michelin-starred restaurants to global brands. From concept to completion, the studio combines creative clarity with commercial understanding to craft distinctive spaces that define the future of hospitality design.
Founded in 1996 on Regent Street, Caffé Concerto has grown into one of London’s most recognisable Italian restaurant and patisserie brands, expanding across the UK, Paris, and the Middle East. While its evolution had been organic, 2025 marked a pivotal moment to unify the brand’s identity and celebrate its legacy through design.
This is where Faber came in. Tasked with redefining Caffé Concerto’s future aesthetic, the creative team — led by Founder and Creative Director Tony Matters — began by positioning the brand within today’s crowded patisserie café landscape. The result was a new visual language dubbed “Art Deco Moderne”: a refined synthesis of Art Deco and Modernism, characterised by simplified elegance, rich materiality, and layered detail.
Music, nostalgia, and classicism became the narrative thread — expressed through sculptural lighting, reproduction posters, and subtle artistic cues that echo the brand’s name and soul. Depending on the site, these references may shift from ballet to classical arias or jazz, ensuring each space feels both unique and distinctly Concerto.
At The Grand Caffé, the design brings this vision to life with an air of understated opulence. The entrance opens directly onto a circular dessert counter crowned by a bespoke glass chandelier — the heart of the café both visually and experientially. Each wall is anchored with fixed seating, above which intricate panels of marble and tinted mirror are punctuated by handmade backlit sconces.
Waiter stations are designed to be admired rather than hidden, their marble wall tiles cut into sweeping, curved forms. Towards the rear, a three-metre light sculpture features over 500 suspended musical notes within a pleated satin drum, creating a theatrical yet elegant focal point.
A considered palette of patterned velvets, colourful leathers, and brass detailing gives warmth and tactility, celebrating the layered luxury of Italian café culture but reimagined for the modern guest.
As Matters explains:
“This project was about distilling the essence of Caffé Concerto — timeless Italian hospitality with a sense of theatre and artistry. We wanted to create a space that feels both glamorous and welcoming, with every detail playing its part in the performance.”
With this debut site, Faber has redefined a much-loved brand for the next era of London dining, one where design, craft, and culture come together in perfect harmony.
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