Reinterpreting an established fast-casual concept for the UK market
"A successful brand in Canada and North America, the concept is adapted for the UK market."
Faber has recently completed the design for Thai Express’s new flagship store in Birmingham city centre. Headquartered in Canada, Thai Express opened its first store 10 years ago, and now has more than 200 locations worldwide.
Faber was enlisted to adapt its restaurant concept for the UK market, for roll-out across multiple locations nationwide. The new restaurant format celebrates Thailand’s unique juxtaposition of stunning rural landscapes and bustling city life. “The design essentially has two halves,” explains Tony Matters, Creative Director at Faber. “One half draws inspiration from the buzz of the city and Bangkok’s striking architecture, using materials like concrete and metal; and the other conveys the beauty and vivid colour of Thailand’s natural landscape, bringing in lighter, more-natural materials, such as wood and accents of greenery.”
Faber has also incorporated the Thai Express lotus flower emblem into the interior design by creating three bespoke fret-cut lotus flower light pendants – a unique design conceptualised by Faber, exclusively for Thai Express.