“Your brand is not just your logo. It’s what people think of you, the experience you create and the memories they are left with”.
Every experience starts with an idea, an identity, a clearly defined view of what makes you unique. Why will customers come to your restaurant over the many others out there? What will capture their imagination? Your restaurant should be built around a clearly defined unique idea, an experience you will create that is memorable and remarkable.
Your brand needs to capture the essence of this idea and communicate it - visual identity, tone of voice and behavioural framework (how your team behave towards each other and customers). It’s not just the sign over the door, or the logo on the menu - it’s the music playing in the background, how your staff are dressed, how the food is presented.