Refining the concept for a department store eatery
"A relaxed and informal café provides a break for shoppers in the new format Debenhams store."
Within the ever-changing retail landscape, food and beverage is playing an increasingly bigger role in delivering a complete customer experience. Loaf & Bloom is the new F&B concept being implemented by Debenhams, to sit alongside their core health and beauty offer.
Having already been trialled in two locations, the brief for Faber involved taking the learnings from these first two sites and creating a refined and commercially optimised solution. This new Loaf & Bloom is located in the new format Debenhams store, alongside the ‘Beauty Hall of the Future’, in Watford.
The end result has been a great success; as well as further developing the creative concept, the project was delivered within a significantly lower budget and timescale than the first two trial sites.