Sourdough pizza pop-up in Selfridges for Michelin starred chef
"A serious treat for shoppers, Izza is relaxed and easy going yet serves the kind of pizza you'd expect from such a talented chef."
Izza is the latest venture by restaurant operator Lasan Group, led by executive chef Aktar Islam. A concept built around the most amazing sourdough pizzas, Aktar has put his own creative twist on this popular food.
Faber were tasked with developing the branding and creating the first Izza site, in Selfridges Birmingham. Inspired by traditional Italian pizzerias, Izza is informal and relaxed, with a palette of pastel colours against raw steel. At the heart of the space is the wood fired pizza oven.