Branding for a new Meditarranean restaurant concept
"Inspired by the handmade pottery of Spain, the branding for El Palma brings a human touch to a graphic identity."
Working with our client, a seasoned property developer and first-time restaurateur, we helped them create the building blocks for a relaxed yet premium Mediterranean restaurant experience.
Communiciating a human touch in a simple and understated way was our aim. The identity needed to feel contemporary and understated whilst conveying imperfection and craft.
The design used the marks made by potters as the basis for a series of marks and patterns, used for the primary logo and also to provide scope for secondary elements that can help to build the brand assets.